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How Scooter Braun Went From Promoting Parties to Building An Entertainment Empire

How Scooter Braun Went From Promoting Parties to Building An Entertainment Empire Scooter Braun is a visionary for the self-made, social media age. After catching the eye of Jermaine Dupri as the hottest young party promoter in Atlanta, Braun signed and diligently broke Asher Roth and Justin Bieber. He went on to manage a bevy of global pop stars to expand his company into other facets of entertainment and to weather some very public storms, all while gathering a following as big as some of his acts.

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Complex Hustle is a lifestyle channel for creators, entrepreneurs and young professionals navigating the new economy. Delivering daily news, expert insight and original programming – we explore all things hustle – from the corner to the corner office. It’s a platform for the leaders and change-makers of today. We sit at the intersection of media, entertainment, technology and culture. Our content covers the many stages of entrepreneurship, empowering today’s do-it-yourself generation to design the careers they want. We equip our audience with the tools and tips to create content, develop products and build businesses in the modern world.

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