How to differentiate your brand in an increasingly complex and competitive world | Rufus Leonard

Laurence Parkes, Chief Strategy Officer, Rufus Leonard

In an age of constant change and continuous innovation, exceeding customer expectations and differentiating your business is fraught with challenges.

It’s expensive, time consuming, and changes often need to operate alongside existing legacy systems and BAU governance as they’re being introduced. We’ll share how, using our BXi framework, you can identify how to differentiate your brand and increase preference, loyalty and advocacy.

development,learning,inspired,inspired business media,inspired conferences,@inspiredBmedia,conferences,events,summits,global,emea,uk,us,