It’s no surprise that video marketing is the new sweetheart for inbound content strategy. This medium is perfect for creating an engaging, dynamic and personalized experience for your prospects, leads, and customers. In this live master class, you’ll learn the many ways video marketing can enhance an inbound marketing strategy in every stage of the buyer’s journey, from educational how-to videos to product demos and customer testimonials. We'll cover video content types and production best practices for each stage, as well as best practices for creating branded video content, writing engaging video scripts, distributing the video across different channels and how to measure success. Featuring:
Amanda Nielsen
Amanda Nielsen is a demand generation marketer at New Breed, a diamond-tier HubSpot partner offering full-funnel marketing solutions to the B2B SaaS space. She drives growth for New Breed by leveraging inbound content creation, lifecycle marketing, and multi-channel inbound marketing campaigns to attract visitors and convert them into leads.
Guido Bartolacci
Guido Bartolacci is the Manager of Acquisition and Strategy at New Breed, a diamond-tier HubSpot partner offering full-funnel marketing solutions to the B2B SaaS space. He specializes in running in-depth demand generation programs internally while assisting account managers in running them for New Breed's key clients.
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