Web Conversion, Tip #13 Be Straightforward in Your Descriptions, Ronald Couming discussing the value of, and need to, Be Straightforward in Your Descriptions, as tip #13 of this 20 part series, 20 Tips To Increase Your Website's Conversion Rate Tip # 13. Be Straightforward in Your Descriptions
Most people have a hard time trusting salespeople, and for understandable reasons; they’re incentivized to sell you something, and are therefore more apt to mislead or deceive you to do it. Accordingly, when copy reads as overly sales-y, or overtly persuasive, many users stop reading or instantly distrust the source. Instead of writing copy that you think will sell your products or services, write copy that accurately describes it in a straightforward way. If it’s something your users want, they’ll be more likely to buy it with that honest, direct approach.
Please click the links below to access all 20 videos in this series, and contact me if you need any assistance
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.
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Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.
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Tip # 1. Understand the Four Elements of Any Action
Tip # 2. Use More Calls-To-Action
Tip # 3. Segment Your Landing Pages
Tip # 4. Pre-Sell Your Prospects with Compelling Content
Tip # 5. Optimize for Mobile
Tip # 6. Make It Easy to Convert
Tip # 7. Eliminate Distractions
Tip # 8. Reduce the Options You Offer
Tip # 9. Limit the Information You Request
Tip # 10. Use Both Required and Optional Fields
Tip # 11. Use a Strong Headline
Tip # 12. Make Your Content Match Users’ Expectations
Tip # 13. Be Straightforward in Your Descriptions
Tip # 14. Make Your Unique Value Proposition (UVP) Clear
Tip # 15. Use More Action-Based Language
Tip # 16. Get Rid of Jargon and Buzzwords
Tip # 17. Experiment with Your Content Length
Tip # 18. Keep Your Language Simplistic and Easy to Follow
Tip # 19. Focus on the Benefits
Tip # 20. Get Your Customers Excited
Thank you, Jayson DeMers, for the article that was used, in part, as a reference.
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