How to Create Job Advertisements Using Craigslist and Indeed to find Candidates!

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JOB ADS! Recruiting in the general labor niche, you will undoubtedly need to be posting job ads. This is how it works: you get a job order from a client, and you immediately hit Craigslist or Indeed and post up an Ad.

You in should include all of the details of the position, but most importantly, it should LURE the candidate to respond to you and WANT that job.

The way you do this is by implementing a few things.

1. Be up front and direct - provide all of the necessary information that the applicant will want to know, because believe me they will ask you on the phone once you screen them anyways, so it's best to just put everything in your ad including, hours, pay, duties, experience needed etc.

2. Be BOLD/BRIGHT- Most people post super boring job ads and you need to be different. Provide a cool picture, preferably a bright attractive, "WE'RE HIRING IMAGE" in red, if not that, then put something in there that's relevant, like if its a warehouse, put a guy on a forklift photo in the Ad, something to make the job REAL.

3. Provide a title that is mesmerizing. Grab their attention saying "HIRING NOW", add some asterisks or other grammatical elements to make your title stick out amongst a hundred other ads. Sometimes in the title itself I provide information like, HIRING NOW- FULL TIME 6AM-3PM SHIFT $18-$21/HOUR, so they know exactly what they're getting into when they click through. Again, I'm speaking all about general labor here, we're not talking about luring Software developers, this is transactional hiring, "one and done's."


Once you've mastered all of those, ensure the content of your ad is organized, neat, follows a pattern similar to that I showed you in the video so that it is EASY TO READ for the applicant. If they can't understand the duties or the compensation is confusing or the experience necessary is a mile long, sometimes they'll just abandon ship, you want these people to click on your ad, connect with you and then let you decide if they are viable or not.

ALWAYS ALWAYS ALWAYS provide a direct call to action instruction in your ad, "PLEASE EMAIL THIS POSTING WITH RESUME FOR AN INTERVIEW". Tell them exactly how the process works. Say something like, we'll call you when we receive your resume, get on the same page as them and be hyper direct about how your hiring process works.

In the early stages of my recruiting agency I relied heavily on craigslist, the more on indeed, then more on targeted linkedin search. However, I can say for a fact cragislist and indeed ads made me $100k + in my first six months, they aren't any kind of joke, craigslist is alive and well contrary to popular belief.

These are the two ad platforms that I HIGHLY recommend and would steer clear of Ziprecruiter as it never seemed to add any value for me or bring me good candidates. Craigslist and indeed seem to have a good lock on the candidate pool right now and as of the past year and a half or so, and so I trust what they bring back to me because I've closed plenty of the candidates they've brought back to me!

Get after it and start writing beautiful job advertisements that lure your candidates straight into your inbox and get the game going.

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