Study Shows Consumers Prefer Drugs Labeled "Natural" Over Synthetic

According to UPI, researchers have found that consumers believe drugs labeled "natural" are safer than those that do not feature the label. Brian Meier, a researcher at Gettysburg College and study author said; "Our work appears to show that people believe natural drugs are safer than synthetic drugs, and that belief seems to partially drive their choices". The 2016 study found that nearly 80 percent of people, with all other considerations equal, will choose the natural product over a synthetic one.



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