Consumer marketing is evolving at an unprecedented pace, and those of us in the industry must understand how it all comes together in order to reach today’s busy consumer. In this video, Hasbro Sr. Manager, Omnichannel Marketing Nathan Pendleton discusses the spiraling evolution of shopper marketing and how it affects the way consumers receive your message. Topics Include:
• Content is king
• It’s all about conversion
• The emergence of mobile digital
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