#WhyVideo: because it's more human.

Hey there! Here's why video is so hugely important. Quentin Alum (is running) a challenge called the #whyvideo challenge, and here's my stab at it.

My answer's really simple.

Video is an incredibly humanizing medium. It's far more personal than than text, and audio is a fantastic bridge, but being able to see more of how a person interprets things, how they communicate things, how their body language is expressed; it's the closest you can get of course to face to face.

When it comes to being on LinkedIn or in social networking and so on, it can be such a de-personalizing experience. It can be hard to really understand what a human, what another person is like.

So given that we're all separated, and meeting new people all the time, anything that we can do to humanize that connection builds a bunch of different things.

It builds trust. It builds an ability to get a sense of who a person really is over and above their profile. Again it fast tracks your ability to talk about stuff and to get to know someone and to trust them.

And that's basically the cornerstone of good business.

So why video?

It's more human.

human.