How to create a self-sufficient lead gen machine with Instagram - Producers Market

On this episode of top marketer, we host Keith Agoada, co-founder and CEO of Producers Market, a new way to digitizing the Agricultural value-chain over blockchain. Keith and his team are building the most comprehensive community of farmers and consumers.

We discuss how Producers Market, an agri-tech startup, is connecting producers with distributors and buyers by creating a self-sufficient process of generating leads through Instagram, for them and for their producers.

Keith and his creative digital team leveraged Instagram and real stories from Producers to drive traffic and clicks from their Insta BIO to their website, which pushed them up in the ranks on Google as an authority on the matter. From there, they scaled this process horizontally across different producers markets.

They also used their first relationships with producers to get them on the platform by sharing real life stories. The authenticity of their posts, created a momentum and following on Instagram, which helped them build enough substance to create a business model and raise investor money.

Great marketing success and a genius way to drive leads, with a team of 20 hard working people in an industry that is hard to crack.

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Guest links:

vbout,marketing,producers market,instagram leads,agritech,