Lead Forensics: Focus - Ultimate B2B sales success: Don't be a salesperson:, be a teacher

Hello and welcome to Lead Forensics Focus: Elevating your Marketing and Sales Success. Educational insights brought to you by marketing and sales leaders.
For the ultimate B2B sales success: Don't be a salesperson - be a teacher!

Your B2B buyers, don’t want you to be a salesperson.
It sounds odd to say - so let me explain! The days of hard sales pitching with pushy language are no more! Whilst some things stand the test of time, a salesperson’s approach does not - it changes constantly with the mind-set of their sales pipeline. What your buyers really want today, is to learn. So, it’s time to teach them!

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