In fact, the GMB listing has become so important to consumers that Google will sometimes generate them automatically for local businesses. Locals can use these listings to find the address, check its hours and leave reviews.
Still, the information it attempts to gather isn't always accurate. Business hours are the most common mishap. Others include missing the website and listing the wrong business category.
This is important because the listing represents the business on the world's largest search engine.
If the listing's information is inaccurate, consumers are less likely to trust the business.
For more information, read our latest blog post:
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