One of the biggest advantages is that your marketing efforts are more cost-effective and efficient, as you are effectively doubling your man power without having to swallow the expense of traditional forms of marketing.
One example of this might be local hairdresser marketing their services in a nearby tanning salon. Likewise, the hairdresser similarly promotes the tanning salon in their shop front. Both businesses are therefore extending their marketing efforts and reaching out to new customers beyond their own salons without any advertising expense.
Few ideas to Collaborate:
- Doing a video together
- Give a shoutout on social media to each other
- Run joint email campaign
- Do an event together
- Facebook Live....
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