How To Market To Distinct Generation Groups | The Characteristics Of Different Generations

✔️SUBSCRIBE✔️


In order to market successfully, it’s important to take into account the characteristics of different generations. Generation groups have distinct sets of things that they want and it’s therefore helpful to address those specific things.

Baby boomers tend to want to hear about your story. How long have you been around? Why do you have credibility? These people are interested in the longevity of a business. To them having been around and having established success is an important indicator that you’re worth investing in.

Millennials and members of generation X have a different set of criteria for developing trust with you. These generation groups are much more interested in instant gratification than are the baby boomers. They want to see solutions that are unique to them and they want the application to have an immediate impact.

The characteristics of different generations are evident in their responses.

If you approach a millennial and start out by presenting your story and why you’re a credible person to do business with, these people will generally tune you out, wondering how you’ll be able to help them.

Conversely, if you go up to a baby boomer and talk about the benefits of your product or service and how it will impact them, they’ll likely wonder who you are and whether or not you have credibility.

As you can see, the differences between these two generation groups are quite significant. Each one requires a different approach. Based on the characteristics of different generations, you may be communicating in one of two very distinct ways.

Understanding how generational demographics shapes the responses of different ages will ultimately give you greater access to more people and thus, greater success.

generation groups,characteristics of different generations,gen z,gen x,education,generation,millennials,generation z,generation x,types of generations,generation characteristics,millennial generation characteristics,keynote themes,generational marketing,how to market to millennials,generation demographics,marketing to baby boomers,different types of generations,Cam Marston,