Your ultimate goal – a purchase or lead request from the customer – derives from a customer journey. For example, email to landing page to cart. Or perhaps, newspaper ad to homepage to landing page to lead form fill. Each point is an opportunity to win a customer and keep them moving through your funnel. But, if you don’t understand how to meet their expectation after they make each click, after they reward you with their trust to take another step on the journey with your company – you will lose them.
To help you keep customers flowing through your funnel by serving their needs, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization of MarketingExperiments), will teach three critical skills every marketer must master in this live, interactive session:
• Prioritization
• Identification
• Deduction
If you would like your marketing to be considered for live optimization – on-the-spot analysis with Flint sharing how to improve conversion during the session – send it to us at info@meclabs.com
Here are some key points in the video:
3:43 The goal of this session
6:36 3 observations we can make from tightrope walker Charles Blondin that can help our marketing efforts.
15:50 Case study: A national bank
17:50 3 critical skills you must use for maximum conversion: prioritization (of attention), identification (with the customer), deduction (from where they came from)
25:04 The importance of having empathy
26:26 Summary of the successful treatment on a banking webpage
28:42 Case study: Windows and door replacement specialist
43:31 Gathering data is extremely important, BUT ...
45:16 Live optimization: Health and wellness marketing site
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