Isn't branding just a logo and a few flashy lines about your value proposition? That's a big no if you are to believe in Kiki Lund Schjølin, Senior Business Designer at DesignIt, who shares her experiences of working with all types of startups and brands in this video. According to her, it's all about creating consensus for your customers and inviting them to be part of your brand story. And hitting that timing just right. The talk was held at DTU Skylab in Copenhagen and was supplemented by Nicolaj Højer Nielsen, Serial Entrepreneur and Business Angel, and Peter Michael Oxholm Zigler, founder of Boon.
PreSeed Aacademy is Denmark's startup school. The academy is pioneered by PreSeed Ventures in collaboration with Nicolaj Højer Nielsen and has developed from a strong desire to help early stage startups succeed.
An ambitious mix of monthly talks, masterclasses, workshops and open door sessions are planned for 2019, so make sure to stay tuned.
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