Retargeting Website Visitors in 2019 - Poor Ad Optimisation (part 1|7)

In this 7 part video series I’m going to show you how we are retargeting website visitors in 2019 to increase appointments and sales opportunities.

The more people see your product or brand the more likely they are to buy. Over the following series of videos I’m going to show you a really simple method, that gives you the opportunity to re-engage previously lost leads by allowing you to advertise to those visitors long after they have left your site.

We call our method Omni Targeting. It’s highly actionable and a method that you should be using in your marketing right now.

In part 1, we look at the four roadblocks holding most businesses back with their remarketing strategies and online marketing
- Poor ad optimisation
- Poor lead management
- Lost opportunities
- Building a digital audience

In this video we focus on poor ad optimisation. More than 70% of the ad campaigns I come across are unoptimised, untrackable and unreportable simply because they have not been set up correctly.

Our Omni strategy forces you to correctly set up and optimise your campaign from the start. Without doing so it will simply fail.

In the second video we cover the cost of poor lead management.

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