They also explain the value of your unique selling proposition or USP, address the importance of cultivating a customer contact database, and share the best ways to reach out to companies for business relationships.
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Marketing plans are the key to lingerie store success.
[00:01-04:08] Why does my business need a marketing plan?
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First, define your "Why".
[04:09-06:28] What do I need as a foundation for my marketing strategy?
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Include sales goals in your marketing plan.
[06:29-08:08] What are 4 things I should keep in mind while creating my marketing plan?
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Identify and clearly define your audience.
[08:09-10:26] What is a target market? How do I identify my target audience?
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Your unique selling proposition will set you apart from other lingerie stores.
[10:27-14:01] What is a unique selling proposition or USP?
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Your customers buy on their terms. Positioning yourself as an expert will put you ahead of the game.
[14:02-19:25] How can I effectively communicate my USP to my local and online communities? What are the seven lingerie tools for lingerie success?
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Don't forget to promote yourself locally.
[19:26-21:11]
What are some of the benefits to collaborating with local businesses? What should I know before reaching out to local businesses?
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Include social media in your marketing plan.
[21:12-23:34] What is a contact database? How often should I update my contact database?
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The Internet is a tool to provide value to people.
[23:35-26:05] Would you consider the Internet to be a marketing method or a channel of distribution? What are some best practices for incorporating social media into my marketing plan?
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Homework:
[26:06-27:34]
-Write down 5 business goals and 5 marketing goals for the next year that you would like to include in your marketing plan.
-Determine your unique selling proposition and make it known. If you're a popular retailer for maternity bras, for example, be sure to add that to your My Google Business page, Facebook business page, and Yelp business page.
-Brainstorm 3 events that involve your local community that you could add to your store's social calendar this year. Suggestions include fashion shows, charity fundraisers, city events, etc.
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Question of the Day:
[27:35-28:41] What would you like us to cover in future episodes?
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Resources mentioned in this episode:
Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek
Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World by Gary Vaynerchuk
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