Lingerie Success Podcast Episode 2 - Set up your lingerie store for success with a marketing plan

In the second episode of the Lingerie Success podcast, Kris Cardona, Angel Gallegos, and Katie Donnelly discuss why you need a marketing plan and how it can serve as the road map for your business.

They also explain the value of your unique selling proposition or USP, address the importance of cultivating a customer contact database, and share the best ways to reach out to companies for business relationships.
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Marketing plans are the key to lingerie store success.
[00:01-04:08] Why does my business need a marketing plan?
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First, define your "Why".
[04:09-06:28] What do I need as a foundation for my marketing strategy?
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Include sales goals in your marketing plan.
[06:29-08:08] What are 4 things I should keep in mind while creating my marketing plan?
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Identify and clearly define your audience.
[08:09-10:26] What is a target market? How do I identify my target audience?
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Your unique selling proposition will set you apart from other lingerie stores.
[10:27-14:01] What is a unique selling proposition or USP?
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Your customers buy on their terms. Positioning yourself as an expert will put you ahead of the game.
[14:02-19:25] How can I effectively communicate my USP to my local and online communities? What are the seven lingerie tools for lingerie success?
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Don't forget to promote yourself locally.
[19:26-21:11]
What are some of the benefits to collaborating with local businesses? What should I know before reaching out to local businesses?
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Include social media in your marketing plan.
[21:12-23:34] What is a contact database? How often should I update my contact database?
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The Internet is a tool to provide value to people.
[23:35-26:05] Would you consider the Internet to be a marketing method or a channel of distribution? What are some best practices for incorporating social media into my marketing plan?
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Homework:
[26:06-27:34]
-Write down 5 business goals and 5 marketing goals for the next year that you would like to include in your marketing plan.
-Determine your unique selling proposition and make it known. If you're a popular retailer for maternity bras, for example, be sure to add that to your My Google Business page, Facebook business page, and Yelp business page.
-Brainstorm 3 events that involve your local community that you could add to your store's social calendar this year. Suggestions include fashion shows, charity fundraisers, city events, etc.
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Question of the Day:
[27:35-28:41] What would you like us to cover in future episodes?
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Resources mentioned in this episode:
Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek
Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World by Gary Vaynerchuk
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